Three ways Flowline is helping clients win more business

Updated: Oct 30, 2020

How our SaaS platform is helping bridge the gap between market intelligence and market share.

Energy production is changing. How can we change with it?

We are currently seeing a huge shift in the energy industry. As companies adapt and assess the future shape of their industry, they need something more…

…more data, more details, more context.

The world’s certainly not short of data – there’s an ocean of it out there. But when we formed Archer Knight four years ago, it was because we felt the market analysis products available to operators, service companies and contractors required a greater depth of granular detail to take them over the ‘last mile’ in securing more projects.

Reinventing market intelligence

This was the driver behind launching Flowline, our software-as-a-service (SaaS) platform, earlier this year.

Our platform has revolutionised how we deliver subsea market intelligence. It applies our bottom-up granular analysis to give a real-time view of the subsea market. We’ve created a platform which acts as your very own ‘digital employee', sending customisable data directly to our clients, returning valuable time back to their schedules and increasing visibility.

Flowline is user-friendly, giving clients control and the ability to access the information they need. Not only that, but with no restrictive licensing arrangements, it’s available to everyone across the business.

How Flowline is providing solutions

Since launching Flowline we’ve been able to put our theories to the test. Here are three scenarios where our platform helps give the data and the detail which is helping clients make better decisions:

1) Deeper understanding of specific regions

Through each progressive downturn, companies working in the subsea industry (and the wider oil & gas industry), have had to become leaner and meaner. Every potential opportunity is put under greater scrutiny to assess whether it is commercially viable to pursue it. This means gathering information tailored specifically to your needs.

For example, we’ve had contact from companies specialising in providing diving support vessels or remotely operated vessels, wanting to get a more accurate picture of their market.

With a full market review through Flowline, they receive up-to-the-minute detailed information on potential clients in specific regions, including fields and projects, what the best contact strategies are and any historical evidence of preferred contractors. Flowline also includes comprehensive coverage of competitors operating in the same market, such as lists of owned and chartered principal assets and equipment associated with offshore services, and whether these assets are currently active.

This information has allowed Flowline’s users to make more confident predictions of whether a business opportunity makes economic sense, or if their resources should be deployed elsewhere.